You’re only as good as your last post
7 comments March 3rd, 2006
In most instances, people that stumble on your site from a search engine will see only what appears on their screen. This will be your most recent blog entry. They’re not likely to scroll down and see what else is there, nor are they likely to browse your archives. If they don’t see what they’re looking for in the first couple of seconds, or if they’re not ‘pulled in’ by what you’ve written, then they’re outta there.
This means that in order to retain visitors to your site, you have to make every post a quality post. You have to make your ‘last post’ the best post of your blog. Until the next one, that is.
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